Privacy Policy – Flora Labs Reporting

Flora Labs (“we”, “us”) is a marketing consultancy. This policy covers the Flora Labs Reporting application, an internal tool we use to produce performance reports for our clients. Contact: our contact form.

The application connects, with read-only access, to advertising and analytics accounts that our clients have authorised us to manage. These include Google Ads, Google Analytics, Meta Ads and our own time-tracking tool. It retrieves aggregated performance data, such as spend, impressions, clicks, conversions and sessions, and combines it into reports.

• Campaign, ad and account performance metrics from the connected platforms
• Account identifiers needed to retrieve that data
• The name and email address of the person who signs in to authorise the connection

The application does not access, collect or store personal data about our clients’ customers or website visitors. Analytics data is retrieved in aggregated form only.

Data is used only to produce reports for the client who owns the account. We do not sell it, use it for advertising, or share it with third parties except where needed to host and run the application.

Flora Labs Reporting’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Access credentials and report data are stored securely and are accessible only to Flora Labs staff working on the client account. Data is kept only as long as we provide services to that client, and is deleted within 30 days after the engagement ends.

You can withdraw the application’s access at any time:

• Google: myaccount.google.com/permissions
• Meta: Business Settings → Users / System users

You can also ask us to delete any stored data by writing to us through our contact form.

We may update this policy. The date at the top shows the latest version.

Flora Labs, via our contact form or on LinkedIn.