oh HACK no! is not a client project. It’s our own brand, built from scratch with the same methodology and infrastructure we deploy for our clients. Everything we claim we can do, we’ve done ourselves first.
Year
2026
Client
oh HACK no!
Website
ohhackno.com
The Problem
In 2025, adults over the age of 60 lost $7.7 billion to online scams, according to the FBI's Internet Crime Complaint Center. That's up from $4.8 billion in 2024, a 37% increase in a single year.
This age group is the prime target. Adults over 60 suffer more losses and file more complaints than any other demographic. And the scams are getting more sophisticated, AI-generated phishing, fake booking platforms, deepfake impersonation, and the people most vulnerable are the least equipped to recognise them: our parents and grandparents.
Cybersecurity content exists all over the internet, but almost none of it is designed for this audience. The information is too technical, too corporate, or too boring to reach the people who need it most. Nobody is sending their mom and dad a whitepaper to read on Sunday morning, and no one wants a lecture with technical language they don’t understand.
So, we asked this question…
Could we build a brand that makes scam prevention accessible, shareable, and engaging enough that people actually send it to their family?
Our Strategy
Human Creativity as the Foundation
We chose short-form video as our primary format. Instagram Reels and TikToks with a deliberate content strategy built on three non-negotiables:
Relatable and shareable
Every video opens with a familiar problem or a real scam scenario. The content is designed to be forwarded to the family. The share mechanic is the distribution strategy and keeps the algorithm happy.“Scam gossip” instead of cyber-lectures
Though digital safety poses serious risks, we keep our tone and pacing light. Like a close friend looking out for your best interest.Consistent format, low frequency
2–3 intentional posts per week. A mix of current news, scam explanations, and digital safety tips. All building trust without creator burnout.
AI as the Engine
The creative direction is human, but the operational backbone is AI. We use two tools for two distinct jobs: Claude skills for creative workflows and n8n for operational automation.
Claude Skills for Creative Workflows
We built custom Claude skills that power the content side of the operation. These skills are used directly in the Claude desktop chat or called by AI agents within the pipeline:
Scam research
Custom skills that monitor Reddit, web sources, and trending scam reports to surface relevant content topics and emerging threats.Script drafts and hook writing
Purpose-built Claude skills that draft video scripts and hooks based on our brand voice, format, and audience. This cut content preparation time down by up to 75%.Content analysis
Skills that analyse our own videos against competitor content, identifying what’s working, what to iterate on, and where performance gaps exist.
n8n for Operational Automation
n8n handles the operational flows that don’t require creative judgment (processes that need to run fast, reliably, and without human input).
Digital gifting flow
Viewers can send our free scam prevention course to their parents as a digital gift. The n8n automation handles the entire process from purchase to inbox delivery in 4–6 seconds. Previously this took 3-5 minutes per transaction.Community engagement
Many followers reach out to oh HACK no! to either share their stories or ask scam-related questions. An automated system filters and categorizes all incoming messages and assigns them to the appropriate person for response.
